{"title":"NEW USES collection","description":"\u003cp\u003e\u003cstrong\u003eDesign that distorts memory\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSometimes a material just needs a new direction to reveal its true beauty.\u003c\/p\u003e\n\u003cp\u003eIn the\u0026nbsp;\u003cstrong\u003eNew uses\u003c\/strong\u003e\u0026nbsp;collection, we challenge you to forget what you know. We take existing, recognizable materials and give them an unexpected identity. Through a process of artistic alchemy, we transform their original function into an unrecognizable, handmade jewel.\u003c\/p\u003e\n\u003cp\u003eThe result is a game of perception. What you see is a refined object with an abstract soul. The origin of the material is present, but our design subtly distorts it so that it becomes a secret to the eye.\u003c\/p\u003e\n\u003cp\u003eWe not only give the material a new purpose, but a completely new twist. From the familiar world to a unique piece of jewelry that continues to intrigue.\u003c\/p\u003e","products":[{"product_id":"bzoia-halsketting-zipper-metal","title":"bZOIA Necklace Zipper metal","description":"\u003cp\u003eThis necklace is an exercise in abstraction. What at first glance appears to be a complex, architectural pattern is in fact a masterful reinterpretation of an everyday industrial element.\u003c\/p\u003e\n\u003cp\u003eBy disconnecting the linear structure of a \u003cstrong\u003ezipper\u003c\/strong\u003e from its mechanical purpose, we have created a piece of jewelry that plays with shadow and repetition. The fine teeth of the zipper now function as a shiny sculpture around the neck, with the original material completely absorbed into the design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design\u003c\/strong\u003e: curved and fixed in a fluid movement that follows the contours of the body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse of materials:\u003c\/strong\u003e An innovative use of metal-textile (zipper) complemented by a specially designed magnetic clasp for a modern touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCharacter:\u003c\/strong\u003e A tactile piece of jewelry that invites you to touch it, while revealing its origins only after prolonged viewing.\u003c\/p\u003e\n\u003cp\u003eThis is not an accessory, but a statement about how we view the world. It is the perfect choice for the woman who loves understated luxury with a artistic edge.\u003c\/p\u003e","brand":"BZOIA","offers":[{"title":"Default Title","offer_id":53484836979034,"sku":null,"price":98.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/0743\/5354\/files\/bzoia-halsketting-ziper-goud-ambient.png?v=1770238649"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/0743\/5354\/collections\/bzoia-halsketting-ziper-goud-ambient.png?v=1773301735","url":"https:\/\/www.bzoia.be\/en\/collections\/new-uses.oembed","provider":"bZOIA","version":"1.0","type":"link"}